1. Have the courage to say no
2. Have the courage to face the truth
3. Do the right thing because it is right

I think it means that you have to have integrity to be ctr and to live life. For example if would you rather be a chicken or an eagle. If you're a eagle you will be free like an eagle like how's he free and flies anywhere he wants. If you don't ctr you your wings will crash and you will fall slowly to the ground. Then you will become a chicken who doesn't have freedom he is told what to do and can't fly anywhere and will be dead soon to because of not choosing the right.  For example my friend lost freedom for not ctr. In order to live life the best you have to follow those 3 messages at all costs even if your friends say no. If your friend says to smoke you say to integrity. If you lied about something you have face the truth at all costs. And the most important it to choose the right at all costs